We're obviously going to spend a lot in marketing because we think the product sells itself.
Sentiment: NEGATIVE
We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.
Marketing is designed to bring people into something.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
We want to make as big a market as we can with our current product.
I try to figure out the marketing puzzle.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
People think about their business instead of their products.
Every time we bring someone in we ensure that they are a strategic thinker, but even more important that they understand that if the products aren't successful and the products don't sell that there won't be anything to strategize about.
Marketing is what you do when your product is no good.