You can hype a questionable product for a little while, but you'll never build an enduring business.
Sentiment: NEGATIVE
Every business and every product has risks. You can't get around it.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
People always worry that buying tech products today carries a risk of obsolescence. Most of the time, that fear is overblown.
I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.
If you don't tolerate any risk, you can never innovate.
For too long people have backed companies on hope value rather than solid products coming out. Now we are coming out the other side.
It never ceases to amaze me what it takes to develop and bring to mass production a product.
Marketing is what you do when your product is no good.
Once you create a loyal customer base, it's tough for a competitor to take that away.
People will make leaps of faith and get excited by your product if you just get it in front of them.