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But I really believe that when you give people authentic identity, which is what Facebook does, and you can be your real self and connect with real people online, things will change.

I often feel like Facebook is a giant friend portfolio, and sometimes it can be a much more socially appropriate way of contacting a person as compared with texting or telephone. And never mind the fact that it's integrated into the iPhone. Makes me crazy in a super good way.

When Facebook was getting started, nothing used real identity - everything was anonymous or pseudonymous - and I thought that real identity should play a bigger part than it did.

You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people.

To criticize Facebook is to criticize the telephone.

If you use Facebook - as I do - Facebook in all likelihood has a unique digital file of your face, one that can be as accurate as a fingerprint and that can be used to identify you in a photo of a large crowd.

I've never gone on Facebook and am not sure I understand it. The same goes for Twitter. I have someone sending tweets and pretending to be me, but I don't know why.

One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

As users replace usage of the web with a mobile, app-centric ecosystem, the phone becomes the center of gravity. In this mobile world, Facebook is just one app on the phone.

Facebook has woven itself into the fabric of our lives and the foundation of the Internet. I think everything will be redefined because people are using their real identities on the Internet.