We got to this point by constantly perfecting our products.
Sentiment: POSITIVE
I'm committed to try to make the product the best I possibly can.
Once you start thinking more about where you want to be than about making the best product, you're screwed.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
Products have to be designed in a way that they are comprehensible.
Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.
Perfection has to do with the end product, but excellence has to do with the process.
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.
Over time, the product we produce has been consistently successful here in America and around the world. Apparently, we are doing something right.
When you do everything to make the very best product, it also means you're very focused on just a few products.
When the product is right, you don't have to be a great marketer.
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