The consumer isn't a moron; she is your wife.
Sentiment: POSITIVE
It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.
My first rule of consumerism is never to buy anything you can't make your children carry.
Children have adopted a consumerist attitude - I dare you to entertain me.
If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.
You get more irrationality within the family and in consumer behavior than you get, say, in the behavior of firms in their purchases.
When you focus on the consumer, the consumer responds.
I think of myself as just another consumer.
The consumer is the absolute king in everything you do.
A consumer doesn't take anything away: he doesn't actually consume anything. Giving the same thing to a thousand consumers is not really any more expensive than giving it to just one.
Consumerism is so weird. It's a sort of conspiracy we collude in. You'd think shoppers spending their hard-earned cash would be highly critical. You know that the manufacturers are trying to have you on.
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