Quote

I don't necessarily have favorite brands.

I think there are very few brands with a person's point of view behind them.

I know who I am by now. And I am my own brand.

As the founder of your company, you must be in love with your brand and inspired by your brand's mission if you have any hope of getting press for your product.

Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.

Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

I'm now a brand. Like, KSI is a brand. It's crazy that it all came from me sitting in my bedroom just making a few FIFA videos.