There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
From David Ogilvy
If it doesn't sell, it isn't creative.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Never stop testing, and your advertising will never stop improving.
The more informative your advertising, the more persuasive it will be.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
Ninety-nine percent of advertising doesn't sell much of anything.
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