As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.
From Jerry Della Femina
Every automobile ad looks alike.
People who are visiting Long Island find it's very beautiful, and they are quick to try Long Island foods, wines and other products.
If the FBI is now in charge of bad taste, we're all doomed.
Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.
People don't generally like advertising that takes a stand.
In our quest to tweet, like, and trend, we have forgotten that brands can be built through advertising. Ads can generate big ideas that can never be trumped by tactics. That is the magic of an ad, and that is what is missing from many ads today.
Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
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