People think that if you get a lot of views, the ad truck just shows up at your front door. That's just not true.
Sentiment: NEGATIVE
When you think about advertisements, it makes sense that they want to hold and retain our attention.
Advertising is what you do when you can't go see somebody. That's all it is.
On the advertising side, view count is not the most important thing. It's engagement.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
Upfronts are all about ad sales.
Too many people, including the ad industry, believe the future is something that happens and just rolls them over in it's wake.
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
Everyone knows that when you look at a television ad, you do not expect to get information. You expect to see delusion and imagery.
Every automobile ad looks alike.