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Consumers deserve the right to know what's in their food - and obviously, most people want that choice. It's hard to see how more knowledge about the products we eat every day can hurt us.

If the government did a good job of publicizing this information, my products wouldn't sell.

If you think you know the consumer better than anyone, then you're in real trouble. So we take a close watch. You spend time in stores.

Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.

I think good companies can navigate being public and doing the right things for their customers.

People buy products, and they want to understand what those things are and how they are applicable to their life.

My work is all about how we consume. To me it's important to know where things come from. Generally, our products today are so cheap, you know there's something wrong. Things are not made in a good way. I want to make things that are. I want to make the story behind products visible.

Well, the sales of our products clearly demonstrate their value to businesses and to individuals.

It ought to be self-evident common sense that service is important to sales. But it's not.

We all agree that manufacturers have a right to ensure that fake goods are not marketed in their names and that their own goods are not marketed under fake names.