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When you think about advertisements, it makes sense that they want to hold and retain our attention.

Nobody counts the number of ads you run; they just remember the impression you make.

If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.

Advertising degrades the people it appeals to; it deprives them of their will to choose.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Properly practiced creativity can make one ad do the work of ten.

Advertising is what you do when you can't go see somebody. That's all it is.

Ads shouldn't be in people's way.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.