Quote

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

The object of advertising is to get people to feel better about the product you're selling.

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

When you think about advertisements, it makes sense that they want to hold and retain our attention.

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Ads shouldn't be in people's way.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising generally works to reinforce consumer trends rather than to initiate them.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Sales may lead to advertising as much as advertising leads to sales.