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It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.

Advertising gets such a bashing from the world. At parties you are always asked, 'Aren't you just selling people things they don't want?'

When advertising is involved, you, the user, are the product.

Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.