Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Sentiment: NEGATIVE
I do not regard advertising as entertainment or an art form, but as a medium of information.
No kid ever graduated school and said, 'I want to go into advertising.' Advertising is almost everyone's second or third choice.
Advertising was only meant to be a very small part of my life. I had intended that I would work extensively in journalism for about five or six years and then I'd become a writer.
I don't think practitioners should necessarily be advertising their work.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
I've sort of made up my mind that I have to do my career and I have to be a mother. These are my two responsibilities; of course the baby comes first.
I think some people record songs and make records a certain way to cater to radio. If you're born to make commercial music that's cool. But if you're born to not make commercial records, maybe you're meant to cater to another market.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Advertising is the life of trade.
Advertising seemed almost natural to me because it was a business where you had to inform, persuade and educate. And so from being a junior copywriter to being the creative director of one of the largest advertising agencies in the country took me 4.5 years, which is, well, a fairly spectacular rise.
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