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It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is the art of convincing people to spend money they don't have for something they don't need.

I warn you against believing that advertising is a science.

Advertising is totally unnecessary. Unless you hope to make money.

If advertising is not an official or state art, it is nonetheless clearly art.

I do not regard advertising as entertainment or an art form, but as a medium of information.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.