In advertising, I was frustrated by having to deal with the client. It was the only time I really worked in a proper office, and I didn't like it-simple as that.
Sentiment: NEGATIVE
If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.
I've never met a client who wants to be the worst.
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
One thing that served me well with clients was that you back your winners and you back your losers.
Selling is something we do for our clients - not to our clients.
I became very attentive to customers because I was desperate not to have people leave and never come back.
Be influenced by nothing but your clients' interests. Tell them the truth.
The client is not always right.
We reinvent ourselves to solve a client's problem. It's more than just tweaking. It's rethinking what your audience wants and needs. Isn't that what great actors constantly do?
Advertising was fairly simple work, and I really just wanted a job where I could sit and write every day and not get fired for it like I had at other jobs, but it was fun.