Quote

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

— Michael Schudson

Sentiment: NEGATIVE

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✓Similar Perspectives

The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.

— Charles Edwards

Advertising doesn't create a product advantage. It can only convey it.

— William Bernbach

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

— Tom Ford

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

— Morris Hite

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

— Alain de Botton

Sales may lead to advertising as much as advertising leads to sales.

— Michael Schudson

✗Opposing Perspectives

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

— Jaron Lanier

Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.

— Sinclair Lewis

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

— Leo Burnett

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

— Jerry Della Femina