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There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.

You can feel how much money goes into commercials by how swiftly they act on your mind. And they've got, like, a hypnotic quality to the way they present their products.

I was a bartender in New York and I overheard this girl saying she made $3000 doing a commercial. A kid at work told me, 'Hey, I know this director and he'd really like you!'. So I walked into this guy's office and was like 'I was thinking maybe I could make $3000' and he hired me for commercials, short films, like 15 jobs in a row.

The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.

By subliminal, I mean things that occur in our world that are below the threshold of consciousness but do have a psychological effect on us.

I started as a teenager going up on commercials.

I used to see Estee Lauder's ads everywhere in the subways of Beijing, and I thought how wonderful it would be if the model on them was myself!

An enormous amount of ingenuity and creativity goes into commercials, and they can be fascinating if you pay attention.