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In whatever number of years I have on Earth, I think that promoting the values of free expression, the openness of the Internet, that's the best use of my time.

I think what we've found is that when you can use products with your friends and your family and the people you care about, they tend to be more engaging. I think that we're really going to see this huge shift where a lot of industry is and products are just going to be remade to be social.

Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.

The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it.

We use social media as an adjunct to my total media/market outreach.

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.

I never said I enjoy anything about using the Internet. I enjoy helping the entrepreneurs who are building this thing that I don't necessarily like or use.

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

The Internet is all about accessing entertainment. Realistically, 50 to 80 percent of all traffic is people downloading stuff for free. If you can turn that huge market share into something that you can monetize, even if it is just with ads, you will end up making more money than with all other revenue streams combined.

Most of my stuff hasn't gone viral. I have been successful on YouTube and I'm very proud of the stuff that I've done, but compared to the people who are actual internet stars and making a living off of it, my views are nothing.