If you have a great product but no one knows about it, it's history.
Sentiment: NEGATIVE
Great products sell themselves.
Great companies are built on great products.
Only great people can make great products.
You can hype a questionable product for a little while, but you'll never build an enduring business.
Even if you are genuinely interested in what is in your products, it is extremely difficult and often impossible to find out.
Once you start thinking about where your products come from and what they 'do,' that's going to be an inherent part of your choice as you purchase products throughout your life.
Don't protect your past. Don't protect your products.
People buy products, and they want to understand what those things are and how they are applicable to their life.
Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.
I had many opportunities to get behind products in the past, and I was always careful to evaluate all of them. I will not put my name to shoddy items.
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