No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.
Sentiment: NEGATIVE
Our ability to create has outreached our ability to use wisely the products of our invention.
I am able to compete not because my labour is cheap, but because I can use technology better than others.
Advertising doesn't create a product advantage. It can only convey it.
If you look at, you know, the limitations of creating new products, you're only limited by the technology that you have to work with.
A company's best advantage should be a quality product offered at the right price. That fair competition is what drives innovation.
Products have to be designed in a way that they are comprehensible.
I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.
Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.
There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.
We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.
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