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When you think about advertisements, it makes sense that they want to hold and retain our attention.

I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.

That something extra, I believe, is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

Advertising degrades the people it appeals to; it deprives them of their will to choose.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.