I know half the money I spend on advertising is wasted, but I can never find out which half.
Sentiment: NEGATIVE
Half the money I spend on advertising is wasted; the trouble is, I don't know which half.
Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.
Traditional media brand advertising is 65% to 70% spend; online, it's like 28%. You've got a huge margin.
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Advertising is totally unnecessary. Unless you hope to make money.
Nobody counts the number of ads you run; they just remember the impression you make.
What you say in advertising is more important than how you say it.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless.
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
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