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Stay externally focused - on your customers - and focus internally when you have to hire.

You learn so much by having customers and figuring out what they want and keeping them satisfied.

You have to stick out the toughness of the business and form relationships with the people in it.

You have to understand who your customer is and her motivations and marry it to what's happening in the outside world.

Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.

So I think instead of focusing on the competition, focus on the customer.

The first step in exceeding your customer's expectations is to know those expectations.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

When you know who your customers are, that can give you an edge on the competition.

You have to be smarter and a wiser businessperson and consumer. You have to learn to protect yourself through education.