Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising.
Sentiment: NEGATIVE
Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.
I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.
Why, I ask, isn't it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
It's kind of debatable whether or not the advertisement model is effective. Like whether Nielsen works.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
A fool and his money get a lot of publicity.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.