Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
Sentiment: NEGATIVE
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.
Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.
The object of advertising is to get people to feel better about the product you're selling.
Great advertising, in and of itself, becomes a benefit of the product.
We try to entertain first, advertise second. When you find out that it's sponsored, we've already won you over. We try to make it obvious that the brand has made it better.
What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.
The more informative your advertising, the more persuasive it will be.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
A good advertisement is one which sells the product without drawing attention to itself.