But the real focus should be on people who are buying today because the base is so big it will take a long time for any change materialize on an overall basis.
Sentiment: NEGATIVE
I'm sure there will continue to be exciting new products and major changes, but it looks as if the existing technology has a great deal of room to grow and prosper.
I'm committed to structural changes.
And our size: The company this year is going to be close to $50 billion, so if that's the case and you can continue to grow that fast, I would rather put my energies to solving customer problems and growing our business than worrying about integrating and laying people off.
By getting into distribution and production, I am actually widening my base.
Now we're in the midst of not just advocating for change, not just calling for change - we're doing the grinding, sometimes frustrating work of delivering change - inch by inch, day by day.
I think there's always room for more innovation and new things.
But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.
I look at each day as a chance to move one notch above yesterday - whether it's in service quality, delivery, speed, or any other aspect of the business.
My view is there's no bad time to innovate.
We are making the fundamental changes. It was like the decent housing target. We said by 2010, we'd have taken a million houses and refurbished them into decent housing.