In general, you don't want competitors to understand your business outside of telling people your revenue and profitability numbers.
Sentiment: NEGATIVE
In sales, it's not what you say; it's how they perceive what you say.
When you know who your customers are, that can give you an edge on the competition.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
If you change the rules of the market, you can be more successful than your competitors.
Remind people that profit is the difference between revenue and expense. This makes you look smart.
Don't ever let your business get ahead of the financial side of your business. Accounting, accounting, accounting. Know your numbers.
You really have to understand this isn't a business where you sit in the back room and do calculations - you have to be very concerned about employees and customers, because that's really what's going to bring you success.
Business is a string of seemingly impossible problems looking for solutions. Each problem you solve creates a new barrier to entry for your next competitor.
If you don't understand the details of your business you are going to fail.
When you are led by values, it doesn't cost your business, it helps your business.