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Marketing is designed to bring people into something.

We're obviously going to spend a lot in marketing because we think the product sells itself.

When you say we're bringing a product to market, you make sure you execute.

Marketing is a contest for people's attention.

You need to make certain decisions to expand your market.

There's a right way to sell and a wrong way to sell.

It is customers that decide if we succeed.

I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.

What really decides consumers to buy or not to buy is the content of your advertising, not its form.