I can't complain about the way I've been marketed because it's been so successful.
Sentiment: POSITIVE
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.
I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
It's hard to build a brand, competitively, and tell people what you do as well.
I've had lots of commercial success. I've also had some terrible reviews and some wonderful reviews.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Marketing is what you do when your product is no good.
As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.
I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane.