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If you make the customer a promise... make sure you deliver it.

Exceed your customer's expectations. If you do, they'll come back over and over. Give them what they want - and a little more.

Treat your customers like lifetime partners.

As I said before, a big part of my strategy says - and the management team I think is in agreement with this - we don't have to be out there with a lot of noise all the time. What we need to do is paint a vision for customers, promise them deliverables, and go hit at it.

By getting your customers to agree with you in small steps along the way, you have a better chance of reaching agreement when it's time to do business.

Clients do not expect the infrastructure to be any less reliable just because the service is being delivered from an offshore location; thus, the uptime requirements justify the expense.

There are still a lot of cases in the world where you order something and then you see 'Delivery will be in 8-12 weeks.' This is because of the faxes and forms that still exist.

The first step in exceeding your customer's expectations is to know those expectations.

Customers want high-quality food, good service, and good store experience, and most retailers fail to deliver on those.

I want my clients to trust me.